Keep Thrifty

Keep Thrifty

Font: Roboto light Size: 96px Letter-Spacing: 50 Double space between words All caps

Line

Width: 12px Start mid ‘E’ in kEep, 60px above top of characters bisect ‘keep’ and ‘thrifty’ 60 px below bottom of characters, End mid ‘T’ in thrifTy

Create Freedom

Font: Roboto light Size: 32px Letter-Spacing: 200 All caps 60px below line

Ratios:

  • Keep Thrifty to Create Freedom (3:1)
  • Keep Thrifty to Line width (8:1)
  • Create Freedom to Line Width (8:3)
  • KT to spacing between KT and line (8:5)
  • Line width to spacing between KT and line (1:5)