Ignorance Might Be Better

A few months ago, my wife and I took a trip to Portland, Oregon. To keep costs down, we took the light rail from the airport all the way out to our hotel in Orenco Station. At $2.50 each for a 2.5-hour ticket, it seemed like an awesome deal. When we arrived at our hotel, the receptionist asked how our trip had gone. When we told her we took the light rail, she had an unexpected response.

Surviving the Suburbs with One Car

One year ago we sold our Toyota Prius and officially became a one-car family. Many families in the city make due with one car or even go car-free. What about us in the suburbs though? It seems like a tall order for a family of five.

Four Devious Marketing Tactics (and How to Defeat Them)

You can hardly open your eyes these days without being bombarded by advertisements. By some estimates, we are exposed to around 3500 advertisements every day. In a world that’s constantly telling you that you need to spend more, the best defense is to understand the tactics marketers use and immunize yourself against them.